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Navigating the Evolving Landscape of Health Club Management [WEBINAR]

The health club workforce is changing, and management tactics must change with it. Learn how to best work with multi-generational staff for maximum results. Sponsored by Club Automation + CSI Spectrum.

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Hoffman fred

Fred Hoffman


Fitness Resources

Presented by Fred Hoffman, Founder, Fitness Resources

The workplace is constantly changing and, today, it seems like changes are coming faster than ever. Outside forces, like the impact of technology and an evolving, multi-generational workforce, are impacting employee-management relationships and redefining the definition of work-life balance. These issues not only affect employees and management—they also have a huge influence on a club’s culture and its members.

While change is inevitable and necessary, not everyone is prepared or willing to accept it. In this webinar you will explore the changing landscape of club management and how best to work with a multi-generational staff and clientele. Club owners and operators will come away with simple strategies and solutions that they can implement right away.

Learning Objectives:

  • Learn why work-life balance is an integral component of a healthy and productive work environment.
  • Discover what each generation of employees expects from their job and how employers can provide for them.
  • Discover tips on how to recruit and retain good employees from five distinct generations.
  • Learn how to optimize employee performance and productivity by creating an environment that meets their needs and keeps them satisfied.

“Managing teams has always been complex, and in recent years technology, the internet, and generational issues have added new challenges for companies. The good news is that we have new approaches to management which provide the means to facilitate communication, increase productivity, and promote satisfaction in the workplace.”

Fred Hoffman, Owner

Fitness Resources – Paris, France

Presenter Profile:

Fred Hoffman is the founder of Fitness Resources, an education and consultancy company that specializes in staff training, professional career development, social media strategies, and marketing solutions for health clubs, fitness centers, boutique studios, and spas. Author of Going Global: An Expert’s Guide to Working Abroad in the International Fitness Industry, Hoffman has more than 30 years’ experience in the fitness and health industry as an educator, consultant, and speaker. He holds a master’s degree in health education from Boston University and is certified by ACSM and ACE. He is a member of the Board of Directors of the American Council on Exercise (ACE) and is an ambassador for UFIT.

Hoffman’s expertise has taken him to more than 50 countries on six continents to speak at over 200 conferences, and to serve as a consultant on a variety of projects.