As the COVID-19 pandemic continues, epidemiological evidence continues to suggest that physical activity is vital and essential, and that health clubs are not primary drivers of COVID-19 transmission.
Media and policymakers continue to cite a COVID-19 transmission study that, while informative, has limited applicability to the current health club environment.
Did health club members stay active while the club was closed? Are they ready to return? Insights from four key global fitness markets provide some answers.
Your club is probably bustling with members who are reviewing and revising their goals. You should be doing the same—and "The 2019 IHRSA Profiles of Success" could be your key to success.
Yoga is the top group exercise activity at health clubs nationwide. Here’s how to position your offerings to each generation, from kids to Millennials to seniors.
Leading fitness-only clubs generate 21.8% of total revenue from non-dues revenue profit centers. Our research expert breaks it down.
Millennials account for 28% of total health club members, according to the IHRSA Health Club Consumer Report. Find out how to attract this prime demographic with insights from our research expert.
While membership dues/fees revenue is the lifeblood of health clubs, top-tier clubs also generate a significant portion of revenue from non-dues services—including profit centers.
People of all ages and ethnicities participate in personal and small group training. Our research expert breaks down the unique distinctions from our Fitness Training Report.
Baby Boomers and the Silent Generation can help drive health club member growth and, ultimately, profits. Our research expert explains.