How Behavioral Design Can Transform Your Business
Research led by Daniel Krieglstein, Ph.D., executive director of behavioral design for ClearView Insights, reveals the power of emotional return on investment (eROI).
CBI
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Bringing Equity, Diversity, and Inclusion to the Fitness Industry
How club operators can promote and implement strategies for a more inclusive industry.
Exercise is Key in Mental Health & Well-being
Key findings of a recent John W. Brick Foundation report reviewing 30 years’ worth of studies and what this data means for fitness industry professionals.
New IHRSA CEO Liz Clark: A Dynamic Voice at a Critical Time
The energetic new leader of the association is determined to help lead the industry to a brighter future.
Simple Steps to Improve the Member Experience
We sat down with Chris Stevenson and Marisa Hoff for a quick Q&A where they give tips on how to create an excellent member experience and why a little effort goes a long way.
Building an Advocacy Powerhouse
The National Health and Fitness Alliance is working towards advocating for the fitness industry with an ambitious policy agenda that is just what the industry ordered.
Community Support Key to Including People with Intellectual Disabilities in Fitness
Key findings and recommendations on how clubs and trainers can better serve people with intellectual disabilities.
Integrating Blue Zones Concepts in Health Clubs
Jason Beck, M.D., member of IHRSA’s Medical, Science, and Health Advisory Council, examines the concept of Blue Zones and how they can be applied to the fitness industry.
Nicole Golden, owner of FWF Wellness, gives us insight into how fitness can help the millions suffering from substance use disorder.
Customer Segments Are More Distinct Than Ever
We examine the four types of fitness consumers in McKinsey & Company’s recent report, Sweating for the Fitness Consumer, to provide club operators the opportunity to reassess and strengthen their programming to fit the needs of their members as they evolve.