On October 11th and 12th—just prior to IHRSA 2021 in Dallas, Texas—ABC Fitness Solutions hosted its first-ever live User Summit.
During the summit, ABC product experts from various functional domains, including sales, reporting and analytics, consumer engagement, and payments, spoke to new product features and trends in their respective areas.
The discussions focused chiefly on ABC IGNITE, the company’s new solution suite. Pairing reimagined core competencies with newly expanded capabilities—including a simplified interface, frictionless workflows, flexible billing platform that allows for multiple payment plans, and visualized reporting dashboards—ABC IGNITE redefines how fitness operators and members interact with technology to reach their respective goals. It’s the realization of a product vision geared to streamlining operations, driving growth, and enhancing member experiences for club clients at every step in their journey.
The following key takeaways and insights from the summit highlight some of the ways ABC IGNITE can be optimized across the operation.
Igniting Sales: Keegan Dowling, Vice President, Customer Success
Among the best ways to configure a CRM platform to optimize conversions and upsell opportunities is market segmentation. Gaining in-depth knowledge about the needs and wants of your members is key to driving profitability.
GymSales identifies and groups contacts by their original lead source and marketing campaign. Data can be grouped by membership status, goals, interests, and group personas. GymSales then tailors and automates SMS text messages and emails with targeted one-to-one and campaign messaging. It’s part of a powerful, automated sales engine that helps generate increased ROI from your marketing spend.