When developing customer-facing solutions for today’s health club audience, few issues are as challenging as satisfying the demands for the extensive range of workout trends in the marketplace. With boutique studios pushing the envelope on innovative training modalities, clubs need to find cost-effective ways to keep up.
Because clubs don’t often enjoy the luxury of hiring specialized trainers for every in-demand workout (e.g., functional training, HIIT, recovery, etc.), many operators are turning to various forms of virtual fitness (VF) or self-guided workouts using digital displays in designated areas.
These instructional workouts lead members through “workouts of the day” or any number of preprogramed small group training (SGT) sessions. The best VF systems are targeted in their application and flexibly support member’s impromptu workouts whenever they arrive at the club or in coordination with the oversight of an in-house trainer. Integrating the right depth of quality content with the right display technology can provide a myriad of program options giving members another reason to stick with your greater club offering.