In 2009, Jon Wright of Xercise4Less believed there was a need and demand in the U.K. for a low-cost gym with affordable, accessible facilities and a robust group exercise offering. From that belief, Xercise4Less or the “Peoples' Gym,” as it is popularly known, was born.
In an effort to contribute to reversing the childhood obesity epidemic, Wright and his team launched the Xercise4kids program in 2015. The program, which is free to non-members and members alike, encourages families to exercise together, especially when the children are still young.
And in 2017, the group began collaborating with Lancashire Sport Partnership to help people recovering from drug and alcohol dependency, by providing free gym memberships to help them incorporate regular physical activity into their daily routine.
Wright, who was the 2017 award winner, believes all should have the opportunity to exercise and live a healthy lifestyle, and is determined to make fitness available to everyone.
3. Improve members’ overall health and well-being.